We spoke with Anastasia, who has been involved in the crypto industry since late 2016. She’s developed two personal courses on how to invest in cryptocurrency and DeFi ventures.
She entered the crypto world while studying computer science since it sounded interesting at the time. She didn’t invest much in cryptocurrencies at first, but in late 2016 or early 2017, she met someone – a future business partner – who guided her through the process of investing in cryptocurrencies.
She told us that she is not a traditional investor, but that she has payments in crypto (initially in Ethereum). She co-founded a “business-crypto marketing firm” with a friend, where they provided specialized services for tracking sales campaigns and assisted in fundraising for companies such as Disciplina and others. Many businesses approached them and requested assistance in promoting and selling various tokens. They were providing PR and technological services at the time, such as smart contracts, personal investor accounts, and so on. The majority of their services were based on marketing – roadshows, blockchain talk promotions, and social media promotions (Telegram, Facebook, YouTube).
In the second half of 2018 and 2019, there was so-called “crypto winter”. We inquired as to how she made it through the so-called winter and whether she had lost faith in crypto. She replied that she was a firm believer, but that she was unsure about her financial experiences at the moment, such as whether to withdraw money from her portfolio or try investing in market stocks. She was 90 percent certain that the value of her main coins — Marco Polo, Theorem, and Bitcoin – would rise. She did some consultancy offers throughout the crypto winter, and then she returned to the crypto business in 2020, this time in a very good top firm.
Then we talked about her crypto courses, which are aimed at providing knowledge to all women in the crypto sector, and which currently have over 200 women registered. They offer two types of courses: a simple course “from zero to your crypto portfolio in three to four weeks” and an advanced course for those who are already comfortable with ordinary crypto investing and want to test DeFi.
She strives to teach individuals how to conduct their own research and to offer them knowledge of how the crypto world is currently structured, as well as which technologies they should investigate because they don’t really understand the exact reason behind some projects. We also teach how to perform technical analysis and when is the best time to invest in certain projects, she added. The important thing is to figure out how to apply all of this to your overall financial planning, because everyone’s risk profile is different, and how much you want to invest might affect your portfolio style. She emphasizes the need for a healthy community behind projects and how she always tries to express her perspective, her area of knowledge exploration, and her own vision.
She maintains two portfolios: one for long-term investments and the other for “venture investments.” She argues that some projects will transform people’s lives in a certain area, for example, travel, or as a component in anything you can think of because insurance is the next big thing right now.
And when you try to separate like one niche to another, you actually will see there’s layer one, layer two, there’s a theorem competitor, there are exchanges, there’s DeFi, there’s a cartridge, there’s money transfer, telecom, and ICT platforms. And we’re talking about the kind of investments here; we’re not talking about farming or staking tokens.
And if you look in all of these areas for a decent project, you’ll notice that there aren’t many, but there are a few. When asked how she decides how much money or what percentage of her portfolio goes to each niche, she replied she invests close to 50 percent in layer one, layer two; 15 percent in the projects, and 18 percent in DeFi. Based on her research and the existing money-separating sector, she believes in particular niches and fields.
When she invests in crypto tokens, she usually chooses from the top 100 coin market cap or from some hot ones – “fantastic items” that can genuinely make you some profits. We asked her at the end of the videoconference what advice she would provide to someone who wants to thrive in crypto investing. She said: “Do it right now! Keep your attention on it, and if you keep your attention on anything, profits will follow”.